Fast Company has an interesting article about a start-up with a new approach to beverages at http://www.fastcompany.com/1799674/printout-soft-drinks-uflavor-social-beverages Here’s the post: Flavor Saviors uFlavor Refresh The Beverage Business With Billions Of Tastes, On Demand BY KIT EATONToday Picture this: You are sitting in, say, a Bermuda hotel on vacation. Suddenly you are struck by a crazy idea [...]
Continue readingThe New York Time’s Stuart Elliot On Seasonal Food Marketing
Posted on 18, Nov | 
Posted by admin
The New York Times has a great article today on food marketing. Their Advertising columnist, Stuart Elliot writes about how brands like Pillsbury are seeking to capitalize on the seasonal holidays. You can find the article here: http://mobile.nytimes.com/article?a=869696 ADVERTISING A Push to Promote Familiar Brands Online In one section of the Pillsbury Web site, [...]
Continue readingMarketing: Steve Jobs and Jerry Garcia
Posted on 7, Oct | Posted by admin
by Bob Heyman Steve Jobs was a cultural icon who had a massive impact on our society with his contributions at Apple. In honor of Steve’s passing, I would like to repost an article I wrote for OMMA Magazine: Let’s face it. Marketing mobile apps can be a lot like a gunfight at the [...]
Continue readingHow to Derive the ROI of a Tweet Using Lifetime Customer Value
Posted on 30, Dec | Posted by admin
If you’re a seasoned marketer, the notion that 10,000 potential customers might yield twenty-five actual customers probably makes sense to you. From a predictive standpoint, paying seven cents each to gain those 10,000 potential customers would cost you $725. That’s perhaps worth justifying hiring someone to blog or tweet on your behalf to try it out.
Continue readingCone LLC Survey Validates Cause Marketing
Posted on 13, Nov | Posted by admin
A survey from Cone LLC, an Omnicon company, shows that consumers prefer to buy from companies that support good causes.
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